Before any outbound prospecting commences, we need to understand where you are most likely to find new customers. We will take the time to understand your target sectors and who the likely members of the Decision-Making Unit are. We can then begin to profile businesses and build a comprehensive database of prospects that can be prospected to and nurtured.
B2B buyers have an inordinate number of resources available to them to research prospective suppliers, products and solutions to assist them in their roles and achieving targets. By creating engaging, creative and thought-provoking content we can educate prospects on solutions to their needs, whilst demonstrating your knowledge within their market.
Email marketing is a tried and tested mechanism for delivering your value-added proposition to your target market. Effective email marketing comes from sending a mixture of content including both sales messages and awareness content such as blog articles, guides, whitepapers, case studies and relevant news. We work with you to create an email marketing strategy and then distribute content to your prospects.
Having identified the likely buyers of your product offering are, we can then begin engaging with prospective companies and senior decision makers to ascertain where they are in their buying journey. By conducting initial email marketing campaigns, our primary focus shall be towards those that have engaged with your messaging as opposed to taking a ‘scattergun’ approach.
For the prospects that are not yet ready to meet with you yet, we shall find out when they are going to be reviewing their incumbent situation. Until the time that they are ready to meet with you we can nurture these prospects through and integrated email and telemarketing approach to increase brand awareness within the decision-making unit, and nurture marketing qualified prospects until they come to fruition.
Our team of Telemarketing Executives are constantly identifying opportunities within prospect businesses for you to meet with buyers. Whether that’s in the immediate future, or a prospect that needs to be nurtured, your Telemarketer will be looking to get you in front of serious buyers when they are looking to buy your products/services.
Lead Delivery, based in Hockley, Essex, is an integrated marketing and lead generation agency.
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Contact us either by completing one of our forms, or by calling 020-3811-0479